CASE STUDY: LEAD FOLLOW-UP
How Busy Pure Maintenance Owners Stay On Top Of Leads
... without lots of extra work or effort
Our Client: Pure Maintenance of Kansas
Nez Iskandrani is a rockstar and grew her Pure Maintenance to full capacity in under 5 months (!!) She reports that her calendar is booked out for at least 2 weeks at a time.
❌Problem: Lots of Leads, No Time For Follow-Up
... so many leads to keep track of!
Homeowners often need time to decide to book a treatment. It's easy for people to get lost, distracted or go to a competitor.
It's also a hassle to jump from one lead source to another to follow-up with leads.
80% of sales deals take five or more follow-ups to close.
✅ Solution: Automatic Messages To Leads
We setup an easy software that accomplished these things:
✅ Gathered leads to 1 place
✅ Instantly contact leads via text message & email
✅ Followed-up with all leads
✅ Asked reviews automatically
All leads needed follow-up at various intervals.
📈Results: 100% of Leads Get Automatic Follow-Up!
... with personalized messages
Nez's Leads Tracked In Stages
-She sees all leads at a glance
-All leads followed-up until completed job
- Missed calls tracked
Leads Get Automatic Text Messages At Various Stages
What We Sent & Wha
❌ Lead Waiting On Something
✅ Check-In Every 2 Weeks
❌ Lead Didn't Answer The Phone
✅ Automatic Message
❌ Completed A Job, No Review
✅ Message To Ask For A Review
❌ Did Inspection, Haven't Heard Back
✅ Automatic Message After 3 Days
Angi's Leads: 61% Reply to SMS Messages ✅
Missed Calls: 51% Reply to SMS Messages
✅
Website Leads: 30% Replied to SMS Messages ✅
Nez calls leads & the system automatically texts/emails them.
We estimate she gets responses from 85-95% of all her leads.
Conclusion
All leads received follow-up messages and many came back to book inspections and jobs.
Added benefits:
✅ Happier customers (never forget about anyone!)
✅ Business Texting Phone Number
✅ Peace of mind - no customer falls through the cracks!
... and of course, more inspections & jobs booked!
🕒 Required Time:
10 minutes/day
Some human input was required to keep leads on track.
Nez estimates it takes her 5-10 minutes per day.