CASE STUDY: ANGI'S LEADS
How 3x More Angi's Leads Answered The Phone
Our Client: Pure Maintenance Utah
Pure Maintenance UT specializes in the most effective mold remediation solution in the world. They're consistently maxing out their calendar with high-paying jobs in the Utah area.
❌Problem: Only 14% Of Angi's Leads Picked Up The Phone
.. .and the staff was even calling the leads quickly!
Pure Maintenance Utah received an average of 30 Angi's leads per month. The trouble was, only 5-6 of those leads would actually answer the phone on the first call. We reasoned this could have been because other companies were contacting the lead at the same time, or that people are hesitant to answer calls from unknown numbers.
They needed to beat the competition to the leads, but also do so in a way that they'd actually respond.
✅ Solution: Contact Angi's Leads Instantly Via Automatic Text Message (before phone call!)
We setup automation technology that would text message the Angi's leads the moment they came in.
We setup automation technology that would text message the Angi's leads the moment they came in.
✅ Personalized messaging to each lead
✅ Deployed 24/7
✅ Import lead's email & phone number into a CRM
📈Results: 3.5x More Leads Responded!
MONTH 1: 90% of Leads Responded
Total Angi's Leads: 33
Answered Phone Call: 8
Answered Text Message: 30 ✅
MONTH 2: 76% of Leads Responded
Total Angi's Leads: 30
Answered Phone: 7
Answered Text Message: 23 ✅
MONTH 3: [waiting for month to end]
Conclusion
Angi's leads in Utah were far more likely to respond to automatic text messages than to phone calls.
Ongoing benefits:
✅ More lead responses mean more inspections
✅ More inspections means more jobs
✅ Less money wasted paying for leads